Foodpanda: Transforming Singapore’s Food Delivery Landscape

"From pioneering Singapore’s food delivery market to expanding globally, Foodpanda reshaped how millions experience convenience."

As a flagship brand of Delivery Hero, Foodpanda emerged as the dominant force in food delivery across Asia and beyond. In Singapore, where competition was fierce, Foodpanda not only led but defined the industry.

Unprecedented Growth & Market Dominance

With strategic guidance from Borderless Advisory, Foodpanda achieved an exceptional 432% increase in daily orders, while simultaneously growing average basket size from SGD 23 to SGD 43. This transformation was fueled by a strategic mix of:
✔ Impactful marketing campaigns that resonated with Singapore’s diverse audience
✔ Strategic partnerships with top F&B brands, payment providers, and lifestyle platforms
✔ Aggressive customer acquisition strategies, ensuring rapid adoption

Driving Brand Affinity & Loyalty

Borderless Advisory’s expertise extended beyond growth—focusing on building a sticky ecosystem that kept users engaged:
✅ Hyper-local activations & promotions, tailoring offers to different neighborhoods
✅ Loyalty programs & incentives that increased repeat orders
✅ Influencer collaborations & social engagement, amplifying brand visibility

With Borderless Advisory’s strategic input, Foodpanda became the go-to platform for food delivery in Singapore, setting the stage for continued expansion and regional dominance.